Profit Boost

A profit boost is a sportsbook promotion that increases the profit portion of a winning bet by a stated percentage. If a bettor wins a wager with a 50% profit boost applied, the net profit (not the total payout including the original stake) is multiplied by 1.5. This is an important distinction from an odds boost, which increases the odds themselves and thereby affects the total payout calculation differently. Profit boosts are typically delivered as tokens within a bettor’s account and must be applied to a qualifying wager before it is placed. They are a popular promotional tool that gives bettors a tangible increase in their return on a winning selection.

The mechanics of a profit boost are straightforward but often misunderstood. The boost applies only to the profit, not to the total return. A bettor who places a $100 wager at +200 odds would normally receive $200 in profit. With a 50% profit boost, the profit becomes $300 (the original $200 profit plus an additional $100, which is 50% of $200). The total return would then be $400 — the $100 stake plus $300 in boosted profit. Profit boosts usually come with a maximum additional profit cap, so even if the calculated boost exceeds that amount, the extra payout is limited to the cap stated in the terms.

Example

A sportsbook issues a 100% profit boost token with a maximum additional profit of $250. A bettor applies the token to a $50 wager on an NBA moneyline at +300 odds. If the bet wins, the normal profit would be $150 (the $50 stake multiplied by the +300 payout factor). With the 100% profit boost, the boosted profit is $150 plus an additional $150 (100% of $150), totaling $300 in profit. Since $150 is below the $250 cap, the full boost applies. The total payout is $350 ($50 stake plus $300 profit). If the bettor had instead wagered on a longer-odds selection where the boost would have added $400, the extra profit would be capped at $250.

Key Points

• Profit boost is not the same as an odds boost: An odds boost changes the displayed odds on a selection. A profit boost leaves the base odds unchanged and instead adds a percentage on top of the profit after the bet is settled. The distinction matters when calculating expected returns.
• Maximum additional profit caps are standard: Nearly every profit boost includes a cap on how much extra profit the boost can generate. Before applying the token, check the cap and choose a bet where the expected additional profit falls within the limit to get the full value of the promotion.
• Optimal strategy favors plus-money odds: Because the boost applies to profit, using it on a wager with higher potential profit (plus-money or longer odds) generates a larger absolute bonus than applying it to a heavy favorite where the profit is small relative to the stake.
• Tokens usually expire: Profit boost tokens are time-limited and must be used before a specified expiration date. Unused tokens are forfeited, so plan ahead to apply them to a qualifying wager within the valid window.
• Read the eligible market restrictions: Some profit boosts can be applied to any market, while others are restricted to specific sports, bet types, or minimum odds thresholds. Applying the token to an ineligible bet may void the boost without warning.